Thomas Le Gras Bleeker | //COCA-COLA.
16660
portfolio_page-template-default,single,single-portfolio_page,postid-16660,bridge-core-1.0.1,ajax_updown,page_not_loaded,,qode-theme-ver-18.0.1,qode-theme-bridge,disabled_footer_top,disabled_footer_bottom,wpb-js-composer js-comp-ver-5.7,vc_responsive

//COCA-COLA.

Category
Activation, Branding

An activation for the Coca-Cola summer campaign.

 

With the pay-of “Taste the Feeling”, Coca-Cola makes each summer moment special. 

Coca-Cola introduced a new technology; by cooling your Coke (can and bottles) the logo would change color from white to a cool blue and pink fade. If you scan the chilled logo with your phone, it would recognize if the Coke was cool or not. If it was cool you would have a chance in winning the Coca-Cola Beach House. 

I created the campaign, the film, the photography and the complete experience of the Coca-Cola beach house.