Cordaid asked us to generate PR for a new Dutch innovation; the Green Soil Bag, which is a bag filled with dirt and grass seeds to build quick durable dams and dikes in countries like Bangladesh.
From Green Soil Bag it was a small step to Little Green Bag. Therefor we asked George Baker to renew his famous song Little Green Bag in collaboration with Douwe Bob. The collaboration was a hit and it generated the attention of many news platforms and blogs, but also the biggest morning radio show and the biggest Dutch TV show. We used the platforms we used to inform the audience of the Green Soil Bag.
Listen to the collaboration on Spotify.