For Donald Duck magazine NOISE created the pay off ‘Alles is Leuker met Donald Duck’ (Everything is more fun with Donald Duck). It’s a pay off that connects the magazine and all other Donald Duck products, like DuckTypen (a touch typing learning tool), DuckWorld (an educational game) and all other magazines and books to each other.
I worked on the introduction campaign for the new pay off and created different campaigns to prove everything is more fun with Donald Duck.
To get more awareness, we created a HPTO in which NU.nl (The biggest news platform in The Netherlands). changed to the local Duck City newspaper. By clicking on Willy (the inventor friend of Donald) he started the change.