Thomas Le Gras Bleeker | //ING – LIFEMAPPR.
16670
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//ING – LIFEMAPPR.

Category
Activation, Digital product

In 2014 we developed the interactive platform LifeMappr for the transition of the insurance division from ING to NN.

 

You were able to see your future in real-time. Based on Facebook & LinkedIn data and also based on national statistics we created:

  • your timeline of your future
  • a film trailer based on your future
  • a personal financial report of your future

When the timeline was created, you could start tweaking your future. Each time you changed something in your future timeline, your film trailer and financial report would change.

We created more than 300 scenes to be able to change each film trailer.